Our Story

Most women know exactly what makes swimwear shopping so stressful for them. Cabana Box is the first platform of its kind that enables women to shop based on these challenges first. While working at Julie Joa Swim, our founder's namesake collection of supportive swimwear, Julie realized that all of her private fitting clients had one thing in common. They knew exactly what their challenges were but didn't have a way to shop according to these needs. Julie decided to build an automated platform where women could share these challenges and feel listened to and understood for the first time.

Cabana Box is here to listen to your challenges, understand them and let women everywhere know that it's OK. These struggles are real, and it's about time we stop pretending they don't exist and start addressing them instead.