Julie Joa Swim was born from a simple goal. Our founder Julie had an idea to create a line of functional swimwear for women that addressed their real needs. Julie's passion for swimwear stemmed from her dealing with her personal challenge. She struggled to find swimwear that supported her chest properly in colors and styles she actually wanted to wear. After doing private fittings with clients, Julie realized that her customers all had their own unique challenge that made it difficult for them to find the perfect swimsuit. Somehow, there was no way for women to shop according to their needs. Alas, Julie Joa Swim 2.0 was born. Our mission is to create the best platform where women of all shapes and walks of life could come and share their unique needs and experience a new way to shop that listens and understands.